SWISS TOP SPORT EVENT FORUM

Our world is turning increasingly digital. New social media platforms, apps and gadgets are springing up like mushrooms. Old familiar things are suddenly being used differently. Where the sports fan used to be, there is now a lifestyle-oriented community.

Two days packed with news and trends on the opportunities of digitalisation in sports marketing. Where is the journey heading and what can already be applied today?

SWISS TXT has been on site as a premium sponsor during these two exciting days and presented the latest event solutions from the areas of interactive video and subtitling at a stand.

Fred Mast, Media Consultant at SWISS TXT, was given a presentation on Interactive Video on the first day. From passive video consumption to an active and entertaining sports experience.