Audiodescription
Access to TV content for visually impaired and blind people.

background

• RTVO Art. 7 ordains that each enterprise unit of SRG must broadcast at least 24 programmes per year with audio description.
• It is not possible for RSI in Italy to obtain audiodescriptions. This would require RSI to develop its own infrastructure and new processes, which would increase the cost pressure.

objectiVES

• Fulfil the mandate in accordance with the RTVO.
• Broadcast 10 additional documentary films with audio description.
• Act as internal and sole contact partner within SRG.
• Offer professional services regarding audiodescription.

The solution at the RSI TV channel has been in place since January 2016. Synergies with the on-site subtitling editorial team enable optimal production. 

solution / path

• Use the existing access services infrastructure at the Comano site.
• Two subtitling employees who have been specifically trained for this purpose.
• Create a professional offering, which is also relevant to the third-party market.
• Cost-efficient production of audiodescription through standardized processes.
• Joint use of the existing subtitling infrastructure allows cost-effective production in which the time codes for subtitling are used.
• The script forms the basis for high-quality audiodescription.

benefits

• Affordable prices for customers.
• One internal contact partner for audiodescription.
• The RTVO mandate is implemented.
• Important contribution to the public service.
• Allows visually impaired and blind people to be part of the audiovisual public.