From a video straight to e-commerce
Interactive videos
Interactive videos – bridging the gap between promotional videos and e-commerce
The previously separate worlds of «promotional videos» and «e-commerce» are now being directly connected thanks to interactive videos. Individual products and services can be linked straight to the online shop using markers placed in the video. Users are taken to the product they are looking for with a single click and without any switching between media and can order it in the e-commerce application.
The added value of interactive videos
- Direct link between promotional videos and e-commerce
- Go from the product advert to the shop with just one click
- Improved shopping experience thanks to no switching between media
- Higher conversion rate
Workflow for interactive videos
- Load video
- Mark objects over a period of time (automatic tracking available)
- Select interaction and templates
- Specify interaction behaviour
- Play
For E-commerce and advertising
For storytelling and captioning
Demo video using the example of STS eventforum
Beat Schneider
Marketing & Product Manager
T +41 58 136 41 19
