First ever cloud-based live subtitles
for the European Handball Championships in Croatia – a solution for MTG TV Norway

SWISS TXT has transferred the live subtitling infrastructure to its own cloud. This makes it possible to produce live subtitles more flexibly, quickly and cheaply than ever before. The server is now set up and operated automatically and regardless of location, allowing broadcasters to do away with costly subtitling infrastructure. 

The live TV signal from the European Handball Championships in Croatia is sent to MTG TV Norway in Oslo, where SWISS TXT taps into the stream and moves it to the SWISS TXT Media Cloud for future use. BTI Studios, an established provider of access services in Europe, automatically receives a low-res version of the stream from the cloud and subtitles it live into Norwegian. The subtitled stream is then transmitted via Media Cloud from SWISS TXT to the MTG Broadcasting Centre in London, where the signal is broadcast to viewers in Norway. 

Using this pay-as-you-go solution means that MTG TV Norway can broadcast subtitles at a lower costs as it is no longer forced to operate its own infrastructure.