Streaming from a VoD platform to supplement the DVD
J. S. Bach foundation VoD platform

Preparation work to record a concert.

BACKGROUND

Each month the foundation performs a J. S. Bach cantata in the church of Trogen (Appenzell Ausserrhoden). These concerts are filmed and then made available to the public in the form of a good quality DVD for enjoying at home. However, mailing DVDs all over the world is a complicated and laborious task. The J. S. Bach foundation therefore needed to find a new distribution method.

• The aim of the foundation is to promote cultural life through the vocal works of J. S. Bach.
• To this end it arranges cantata recitals and promotes the work of J. S. Bach.
• The recordings of the concerts (DVDs and CDs) are sold internationally by mail order.
• The foundation has a large fanbase on Facebook, with over 292’000 fans.
• The preview cantata videos on YouTube have been watched over 2.85 million times.

• A large portion of the fans live elsewhere in the world (Latin America especially) and therefore face relatively high shipping and customs charges as well as long delivery times.
• The commercial terms for collaborating with platforms such as iTunes and Spotify are less than ideal and focus too strongly on audio without video.
• The concerts are held in the tiny Appenzell village of Trogen and fans all over the world get to appreciate the movies and the foundation's work.

OBJECTIVES

The bachstiftung.ch website

• To facilitate access to the works of J. S. Bach and to expand the basis for their distribution (e.g. by converting part of the mail order business into a digital one).
• To set up a full video portal so that J. S. Bach fans can stream content immediately via the Internet after making payment.
• A quick and user-friendly interface.

SOLUTION / PLAN

The J. S. Bach foundation project presented an exciting challenge. SWISS TXT managed the close collaboration between all involved and was responsible for the following tasks:

• Recording all the wishes and requirements in detail.
• Designing the user experience for web and tablet.
• Designing the technical aspects of the platform.
• Providing the hosting infrastructure.
• Integrating the content management, shopping and streaming components.
• Migrating all the content and training the customer.
• Testing and launching the solution.

Increasing the online reach.

Worldwide community (Facebook).

BENEFITS

• Thanks to streaming and the Internet, fans can access the content more cheaply and quickly than previously by mail order.
• The foundation can distribute the works to a broad audience, and thereby fulfil its mission better while reaching new customer segments.

The foundation's Facebook page.

Anneliese Looser