INTERACTIVE VIDEO
Critical points accessible in just one click

Interactive Video
Critical points accessible in just one click

SWISS TXT and the team of «Stand Up Paddle Race around Nidau» are producing a video with interactive elements. The video contains direct links to the websites of the different sponsors and gives paddlers instructions on the registration process and the racetrack.

Background

  • By Lake Biel – very close to the SWISS TXT headquarters – a young and dedicated crew has a lot to do between Spring and Autumn. Young and old meet at the Sunset Shop, to paddle along a 5 km long track around the island of Nidau.
  • SWISS TXT staff members actively paddle as well. That's how they came up with the idea of an interactive video that offers added value to different groups of people.

Objectives

  • The video should be a mix of emotional pictures and clickable information.
  • Sponsors and partners should be involved in the project.
  • The aim is to make people aware of the «Race around Nidau» and offer them useful information in a cool way.

Solution/features

  • The video came to life through a common project.
  • SWISS TXT gave guidelines for quality, length and technical aspects.
  • Direction and film production with cameras and drones were undertook by the Sunset team.
  • They defined together where to implement the interactive elements.
  • SWISS TXT then added the clickable markers via an easy-to-use web editor.
  • An interactive video with true added value was born.

Benefits

  • The video gained high attention, as it was widely distributed by e-mail, on the website and social media.
  • Sponsors of the SUP Race were integrated by embedding their logos into the video. By clicking on them, you land straight on their website.
  • The video will also be available at the SUP rental station on a large touchscreen, so that customers can inform themselves. It will be a great relief for crew members.
  • Customers/interested people can click directly on the critical points and only watch what they are interested in or watch the entire movie and enjoy beautiful images.


“

I wanted to make a cool movie, that is pleasant to watch and also contains useful information

” Sascha Biedermann
owner Sunset Shop at Lake Biel

Read more:
Sunset Shop

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Interactive Video



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Michael Zannoni

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Michael Zannoni
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  • T +41 32 329 21 62